Back in the day there were only a few outlets to watch music videos, mainly cable channels. The Internet Era has obviously changed this, which means it’s easier for your video to get lost in the shuffle. Music promotion is not just about amazing content, it’s about how you share it.
Let’s assume you have amazing, high quality content, like a music video posted on YouTube that you just spent weeks pouring your heart and soul into, and it hasn’t quite gone viral yet. How can you boost views and downloads and likes without bugging the heck out of your fans or spending a gazillion dollars on ads? Here are some tips to get more views on your music video.
1. Make A Great Video Of A Great Song: OK we are going to take this point as universally understood and assumed by all.
2. Have A Hook: Is there something interesting and noteworthy about your video? Take Kopecky Family Band’s video for “Heartbeat” for example. They shot the video for just $9.00. Are you going to click on something to see what a $9.00 music video looks like? Of course you are.
3. Distribute, Distribute, Distribute: Know your audience and know where your audience goes to get their music fix. Identify the blogs that may be tailor made to feature your music and send them your video. Don’t make it too pitchy and overbearing. A simple, ‘Hey we think you’d like our new video. We shot it for $9! Let us know what you think.’ will suffice for sure.
4. Centralize Your Distribution: There are so many video hosting services out there. Make sure you distribute THE SAME link. This may seem silly and obvious, but it cannot be understated. I recently asked the dudes of Clear Soul Forces what one of their keys to success were and this is what they told me: “Blogs sharing your links are a sure fire way to get views more than letting them post their own links. Keep everything centralized.” Their video for Get No Better has more than 2 million views, so yeah, I’d listen to their advice.
5. Master Your MetaData: What is MetaData? Well, someone smarter than me could answer this way better but, in layman’s terms, it’s all the info that describes your piece of data; in this case the video. So when you’re filling out the description fields in YouTube it’s very important for that MetaData to pick up keywords.
6. Create An Official Channel For Your Band: Wow you’re video was great. How can I see more? Oh you have an official YouTube channel that a) houses all of your video uploads b) I can subscribe to c) I can view a playlist if you want me to? How perfect. Set this up yesterday.
7. Create A Game: I don’t mean re-invent Chutes and Ladders. I mean make a game of a short term goal that you can measure, like getting up to 1,000 YouTube views on your new music video in 24 hours, or to get 1,000 Facebook likes by the end of the week, or trying to get 20 shares on your iTunes single’s link. I create a game once a month or so and present it to my fans. I always see positive results, even if the game isn’t “won,” i.e., our exact numbers weren’t reached.
8. Make A Powerful Direct, Specific Request: Make a request in such a way that people will take an action. For example, “my new video is up on YouTube!” is not a request. “Check it out” is a request, but it’s not powerful, specific, or direct. “I’m playing a game to get 1,000 views on this music video before the end of the day tomorrow. Will you please share this link today?” is powerful, direct, and specific.
It’s powerful because it’s straightforward and honest. Plus, people like to play games and you have invited them to be a part of yours. It’s direct because you are asking them directly to share the link, not just posting a link hoping they’ll share it. It’s specific because there is an action they have to take by a certain time (sharing your link, today, or choosing not to). They will think in their heads “no,” or they will share it. Either way, making a powerful, direct, specific request causes people to take a second to think about what you are asking.
9. Acknowledge Every Share: Once you’ve made your request, people will share your link, I promise. Stay on top of the shares, and make sure to acknowledge every share, whether “liking” the share, or commenting on their page, thanking them. Keep track of and respond to all comments. By creating this game, you have also created a community. Anyone who shares is now part of it and wants to win. It has gone from being about you winning to them winning, too.
10. Keep The Players Updated: Throughout the designated time you’ve established for your “game,” post updates on how far you have to go, how far you’ve come, etc. Keeping tabs on the progress will also allow you to post mentions of the game without feeling like you are bugging people to share. You’ve made the request and now are following up on the results and keeping your fans informed.
It’s not about winning the game, by the way. It’s about generating more views and a connection between you and your fans. If you hit your marker, cool. If not, you’ve tightened the bond between your fans and your content and presented yourself in a powerful light.
Original article(s) via: Discmakers, Sonicbids and Cheryl B. Engelhardt, a singer/songwriter and composer. Her website is cbemusic.com and she authored the killer eCourse, “In The Key Of Success: The 5 Week Jump Start Strategy,” which will get your career moving in the direction you want.